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You are here:News»GFA reports positive 2020 and is upbeat for 2021
Monday, 22 February 2021 17:02

GFA reports positive 2020 and is upbeat for 2021

Members of the Global Flooring Alliance discuss the outcome of the survey during an online event. Members of the Global Flooring Alliance discuss the outcome of the survey during an online event.

The Global Flooring Alliance (GFA) recently evaluated, via an online event, the outcome of a survey the association carried out among its members in January.

GFA members generally report that, although Covid-19 has disrupted their societies, the flooring business overall sees upbeat performance, with a positive turnover and profit. GFA expects this will continue to be the case at least until the beginning of 2022. GFA continues to monitor the developments on the market and is also determined to expand the association with new members. GFA Chairman Einar Gottskalksson emphasizes the importance of co-operation and partnership in these remarkable circumstances: “The exchange of information and the sharing of experiences is invaluable and has helped us a lot, particularly now in times of Corona.”

In the flooring trade, most figures mentioned for the year 2020 are up in double digits in comparison to previous year. However, it is predominantly the residential and renovation market which generates the biggest profit and turnover. The commercial sector is lagging somewhat behind, although this is not the case in all of the member countries. Unfortunately, not all is positive. GFA notes that flooring suppliers have problems with delivery because of the high demand, and is furthermore worried about the costs of transport and containers.

Following the outcome of the survey and questionnaire, GFA expects that consumers will continue to invest in their homes and interiors in 2021, but probably somewhat less than last year. Depending on the Covid-19 situation, GFA predicts that at the end of this year other sectors like tourism, car sales and luxury items will likely start to catch up. Nonetheless, market share of interior decoration and flooring will definitely remain strong. The growth in turnover and profit will probably flatten somewhat.
GFA Chairman Gottskalksson: “The majority of our members are positive and look back at, and forward to, a growth in turnover. Furthermore, in all of our member countries vaccination against the virus has started and will hopefully push back the ‘ghost’ of Covid-19. This will boost consumer confidence and a catching-up of demand.”

For this year, GFA will skip its traditional ‘Summer Meeting’ and have a virtual meeting instead. “At Domotex 2022 we hope to be back again in full swing and to have our full member meeting like we have done for over thirty years. We are also planning to invite new members to Hannover and to organize some special activities. These plans will be further elaborated during our next virtual meeting in June,” Gottskalksson concludes.

More information regarding Global Flooring Alliance can be acquired via the website