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You are here:Advertorials»Küberit with new internet presence
Monday, 27 February 2023 15:41

Küberit with new internet presence

Küberit turns its websites into a communication and service platform

Clearly and straightforwardly designed, equipped with intuitive user guidance and a comprehensive Product Information Management (PIM), the new Küberit website is an advanced service portal. In 11 languages and direct contact tools to the entire sales team at home and abroad, Küberit presents itself as a service-oriented international player on the market. The new logo is also eye-catching: the modern capital lettering is a statement and makes clear the development that the profile specialist has made in recent years.

Integrated PIM database

While the modern layout of the site and the new logo are eye-catching, the content and user-friendly tools are much more interesting for the user. For the new, independent product platform, which is linked to the website, Küberit has set up a comprehensive PIM database. "All important data, specifications, dimensions, colours, the material and usage data are stored for our approximately 14,000 products. The matching accessories with technical description are also linked to each article. Detailed 3D representations show the products with all details and in all available colours. All the information has been brought together here centrally and is also available as a download," says Lars Maier, Sales Manager Germany, describing the advantages of the new product platform. "The image database is important for us, as we are always making larger image data available to our partners. A new interface, via which we can make the image data available even more easily and quickly, is currently being programmed," says Guido Krakau from the graphics department.

Simple but extensive filter options - for example, by flooring type or application area - make the search extremely efficient. At item level, further filters are available for colour, length and versions. "This new database enables visitors to find what they are looking for intuitively and even faster, and to easily find the right profile, the right accessories or the right underlay", says Lars Maier. For registered users such as floor layers and dealers, further data is available in the log-in area. Here, price lists are stored and information intended for dealers can be called up. Of course, the new websites comply with all current security guidelines and data protection regulations.

Positioned for the digital future

With the new database, Küberit has taken an important step into the future. In the medium term, a connection to BIM (Building Information Modelling) will follow and also the official partners of Küberit and Parkettfreund will get their required data from the PIM. Corresponding export interfaces are in preparation. In addition, the database will be integrated into internal processes so that workflows and processes can be further optimised.

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