“We recognised the opportunity to craft a more dynamic floor by leveraging our existing colours and creating stark contrasts,” said Emanuel Lidberg, Head of Design at Bjelin. “Drawing on our Scandi-inspired palette, the Contrast Collection makes a statement while blending harmoniously with our Hardened Wood 3.0 range.”

Utilising its access to a state-of-the-art R&D department via Välinge Innovation, Bjelin has pioneered a cutting-edge approach to enhancing wood's natural structure. Due to the ground-breaking Woodura™ technology empowering the hardened wood floors, it was possible to employ a sophisticated array of nine precision-engineered brushes to seamlessly integrate contrasting pigments into the surface, highlighting the natural grain of the oak.

Woodura™ makes hardened wood floors three times stronger than traditional engineered wood options, with enhanced resistance to water and dents. Paired with the leakproof 5G Dry™ floor locking system, these floors ensure lasting durability and boast a superior class 33 pro matt lacquer – Bjelin’s toughest to date.

These powerhouse floors, made with European, FSC-certified wood from Croatia, are available in an XL format and a Nature grading. They redefine the game in residential and commercial design, injecting a sleek, tech-savvy edge that screams innovation.

Bjelin looks forward to sharing more news as the company continues to grow its business.